The Problem

In regulated industries like pharma, finance, and medical devices, content teams face a brutal workflow: every factual claim needs to be substantiated with a citation.

This sounds simple in theory. In practice, it's a nightmare:

• Writers spend hours finding citations for basic claims
• Compliance teams review the same claims repeatedly
• Updates to source material require full content audits
• Cross-team communication breaks down

The result? Marketing teams move slower, compliance teams are bottlenecks, and great content never gets published.

Project Focus is designed to keep copywriters and content teams focused on their core value: clear, accurate product communication aligned to brand strategies. It eliminates the distractions—manual searching, repeated rework, and bloated process layers created to manage efforts that have become sprawling due to information and workflow challenges.

Our Solution

We're building a workflow that make it easy to create compliant, cited content without the friction.

Imagine:

• Writers create content while citations populate automatically
• Compliance reviews take minutes, not hours
• Citations stay synchronized when sources update
• Teams collaborate seamlessly in a single source of truth

How It Works

1. Write naturally - Draft your content like you normally would
2. Auto identify claims and find citations - AI identifies claims, finds relevant sources, and provides the baseline for human review and improvement
3. Sharpen content and support as you normally would - Update the draft, claims, or annotations to harden the draft as you normally would
4. Compliance-ready - Review happens in context, with all citations visible
5. Keep it updated - When source materials change, content stays accurate

Join The Fun

We're exploring this for fun because it's a compelling challenge to a needed outcome (clear, accurate portrayal of products to stakeholders).

• Feel free to just follow our journey and see what we're learning
• If you're interested as a potential user, partner, stakeholder, or just generally: reach out and connect with us to share your perspectives (arburton89@gmail.com)

Building in Public

Follow our journey and read our latest updates:

• Why to not tinker with this startup side project — Why we're exploring this problem and what we're learning along the way
• How we want to interact with information at work — Thoughts on how teams can better access and work with information
• Latest updates on our progress — What we're building, the problems we're solving, and what we're discovering
• MedContent — Check out our startup page for MedContent, an AI-powered fact-checking solution for pharmaceutical marketing